Saturday, June 2, 2012

Deepika Padukone Is the New Face of Pilot Pens

Deepika Padukone Is the New Face of Pilot Pens
Deepika Padukone Is the New Face of Pilot Pens
Deepika Padukone has been officially announced the new face of Pilot pens, a Luxor Writing Instruments brand, on Thursday, May 31, 2012.

The 26-year-old actress has signed on as brand ambassador for 2 years and will be seen in an aggressive multi-media campaign created by Lowe Lintas.

"Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. I am sure this alliance will emphasise the positioning of Pilot series as a choice of young achievers," said a company statement.

The Pilot corporation, a Japan based company established in 1918, is known for its product range of fountain, ballpoint, rollerball and gel ink pens. Luxor collaborated with Pilot in 1982.

Amitabh Bachchan and Genelia D'Souza also endorse a Luxor product, Parker Pens.

Some of the other brands that Deepika endorses inclue Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera and Tissot Watches.

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