Ranbir Kapoor New Face of Lenovo Computers

Ranbir Kapoor New Face of Lenovo Computers

Ranbir Kapoor has signed on as the new face of Lenovo and will appear in a TVC starting June 8.
Ranbir, 29, is not known to be a geek, but the company thinks his personal style and exemplary performance make him the ideal candidate to communicate the brand's 'Do' philosophy to youngsters.
The Lenovo campaign has been conceptualized by Ogilvy & Mather.
Talking about the upcoming TVC featuring Ranbir, the National Creative director at Ogilvy & Mather, Rajiv Rao, said:
"Lenovo has a terrific performer in its new range of machines. It's also a leap in design. The campaign has been written to showcase the cutting-edge look and substance.
"Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place above the rest for the Lenovo machines."